Further worldwide recognition for Birelart
An emblematic player in world karting and an active partner of BRP-Rotax since 2012, Birel ART brilliantly highlighted t...
An emblematic player in world karting and an active partner of BRP-Rotax since 2012, Birel ART brilliantly highlighted t...
Birelart is excited to announce also the launch of its latest CL kart model S18
Birel ART was acclaimed at the FIA Karting World event in Portimão as the leading supplier of KZ chassis.
From the union of Birel and ART Grand Prix, Birel ART is born, a new adventure aimed at becoming one of the main protagonists of the international Karting scene.
Birel ART launches two new brands in collaboration with two great F1 drivers: Ricciardo Kart in collaboration with Daniel Ricciardo (www.ricciardokart.com) and Charles Leclerc Kart (www.clkarting.com) in collaboration with Charles Leclerc.
In 2019 Marijn Kremers wins the world title in the KZ premier class.
In 2020, despite the global COVID-19 pandemic, for Birel ART it was a year of incredible sporting and commercial successes that continue into 2021.
Robert Kubica’s star shined brightly for Birel in 2000 when he won 4th place in the World Championship, the last one awarded in a single trial.
In 2009 through the partnership between Birel and Formula 1 driver Robert Kubica, the new RK Robert Kubica Kart brand, (www.kubicaracingkart.com).
Birel won six Formula C World Championship titles in the years from 1990 to 2000 and led the classification of the most winning teams in the 125 ever.
At the end of the nineties, Birel became involved in amateur karting, “invented” endurance races, a new perspective in kart racing, and created a new chassis, the N035, specifically designed for these competitions. Easykart is also born, a project conceived with the aim of supporting and promoting basic karting and in particular the youth sector.
At the beginning of the seventies, Birel presented a chassis which was destined to leave a very deep impression on the history of karting: the Targa.
In 1974, Birel and IAME formed an official team with future Formula 1 drivers Riccardo Patrese and Eddy Cheever.
The eighties were the stage for a lot of successes as team and as manufacturer. Mika Hakkinen, the future Formula 1 star, raced for the team managed by Finnish importer Pekka Pirkola. Birel conquered four Junior World Championship titles from 1982 to 1986.
Karting became popular throughout Europe at the end of the fifties.
Umberto Sala at that time was managing a car and motorcycle shop in Lissone, near Milan.
He opened a small light metalurgy workshop and started to make his first karts for fun.
Sala’s chassis were called “Birel” which was the family’s nickname.
PRESIDENT & CEO
Born in 1972, Ronni Sala - grandson of Umberto Sala, Birel’s founder - comes from a motorsport passionate family: Guido, Umberto’s brother, was a motorbike rider and so Ronni grew up with the motorbike passion and when he was 4 years old only, Ronni received his first motorcycle. After some racing experience - including the participation in the Italian 125cc Grand Prix championship in he 90s, Ronni joined his father and grandfather in the management of Birel.
In 1994, he started to organize and manage the newborn Birel Motorsport: under his guide, Birel Motorsport won 4 consecutive titles from 1997 to 2000, including 3 world titles with Gianluca Beggio and the last in 2019 with Marijn Kremers.
Ronni achieved not only important results with the racing team but also introduced important technological and commercial innovations: in 1997, for example, Birel presented Torsion, the first Birel chassis designed only by a computer. In 2000, Ronni launched the increase the number of karting fans, but soon became very famous not only in Italy but also in America and in many European countries.
In 2014, Ronni launched a new era for Birel, by joining forces with ART Grand Prix to give birth to Birel ART. Thanks to the association with Nicolas Todt and his partners, Ronni contributed to create a new ambitious project that will be at the forefront of the karting industry, through original sporting, marketing and communication initiatives in support of the product, the brand and the Birel ART dealership network.
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Since he was born, Nicolas Todt grew up in the world of Motor Racing so for him. Turning his passion into his profession was a natural progression as well as a true achievement. A graduate of the commercial school of Toulouse (2000), Nicolas founded his first company, NTNZ, specialized in the communication and creation of Internet sites, in 2001. It was a successful first move into the field and he created for himself a large agenda of relations and a sphere of competence which naturally led him to aim even higher.
Opportunity was born from a meeting with Felipe Massa in 2003, who Nicolas began to manage when the Brazilian had been hired by the Scuderia Ferrari Formula One team as a test driver.
Nicolas created a new company, All Road Management, specialized in Motorsport consulting that currently takes care of the career of F1 drivers like Felipe Massa, Pastor Maldonado, Charles Leclerc and James Calado (AF Corse Ferrari).
Two years after the creation of All Road Management, Nicolas joined Frederic Vasseur who was in charge of the ASM F3 team to create ART Grand Prix and enter the new stepping stone to F1, the GP2 championship. Success came right away as the team clinched all titles in 2005 and 2006 with Nico Rosberg and Lewis Hamilton. At fall 2007 ART Grand Prix merged with ASM the F3 Team.
In 2011, ART Grand Prix entered the go-kart world as a Manufacturer giving Nicolas a global view of the motorsport ladder, from karting to F1.
Management policy always oriented towards joining tradition and innovation, always putting the unconditional search for quality as its top priority along with maximum attention to the needs of the user in every segment of the market.
The production organization provides for four departments located in a surface area of over 6.000 square meters: mechanical works, carpentry, assembly and the warehouse. Production, like the racing department, can consider itself one of the greatest expressions of excellence in the entire karting sector due to the use of maximum technology machinery and the best professionals.
The technical office works in synergy with the racing department for the racing segment.