Key People
Ronni Sala
PRESIDENT & CEO
Ronni Sala is a central figure in the world of international motorsport and the CEO of Birel ART, a historic company based in Lissone (Monza e Brianza) specializing in the production of go-karts.
Born in 1972, Ronni Sala—grandson of Birel founder Umberto Sala—comes from a family of motor enthusiasts. Umberto’s brother, Guido, was a motorcycle racer, and Ronni grew up with the same passion, receiving his first bike at just four years old.
Following his own racing experiences—including competing in the Italian 125cc Grand Prix championship during the 1990s—Ronni joined his father and grandfather in managing Birel. In 1994, he began organizing and managing the newly formed Birel Motorsport. Under his leadership, the racing division won four consecutive titles from 1997 to 2000, including three World Championships with Gianluca Beggio, and most recently another world title in 2019 with Marijn Kremers.
Beyond sporting success, Ronni introduced significant technological and commercial innovations. In 1997, for instance, Birel unveiled Torsion, the first Birel chassis designed entirely by computer. In 2000, he launched "Easykart"; originally intended for amateur drivers to grow the karting fan base, the project quickly became a major success across Italy, America, and many European countries.
In 2014, Ronni inaugurated a new era for the company by joining forces with ART Grand Prix to create Birel ART. Through this partnership with Nicolas Todt and his associates, Ronni helped build an ambitious project at the forefront of the karting industry, featuring original sporting, marketing, and communication initiatives to support the product, the brand, and the Birel ART dealer network.
In 2025, Birel ART played a central role in a major financial operation that led to the creation of the Korus Group, where Sala remains a partner and key figure. Korus is the holding company that brings together some of Italy's most globally recognized excellences in motorsport and high-performance engineering.
The Group’s primary objective is to develop a 360-degree motorsport hub, leveraging its Italian roots as a distinctive factor of excellence. The name Korus, evoking the Greek concept of "chorus," reflects its mission: to unite unique and complementary companies into a harmonious ecosystem operating in synergy. The goal is to transform passion, expertise, and precision into cutting-edge performance, redefining global excellence in motorsport.
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