Born in 1972, Ronni Sala - grandson of Umberto Sala, Birel’s founder - comes from a motorsport passionate family: Guido, Umberto’s brother, was a motorbike rider and so Ronni grew up with the motorbike passion and when he was 4 years old only, Ronni received his first motorcycle. After some racing experience - including the participation in the Italian 125cc Grand Prix championship in he 90s, Ronni joined his father and grandfather in the management of Birel.
In 1994, he started to organize and manage the newborn Birel Motorsport: under his guide, Birel Motorsport won 4 consecutive titles from 1997 to 2000, including 3 world titles with Gianluca Beggio and the last in 2019 with Marijn Kremers.
Ronni achieved not only important results with the racing team but also introduced important technological and commercial innovations: in 1997, for example, Birel presented Torsion, the first Birel chassis designed only by a computer. In 2000, Ronni launched the increase the number of karting fans, but soon became very famous not only in Italy but also in America and in many European countries.
In 2014, Ronni launched a new era for Birel, by joining forces with ART Grand Prix to give birth to Birel ART. Thanks to the association with Nicolas Todt and his partners, Ronni contributed to create a new ambitious project that will be at the forefront of the karting industry, through original sporting, marketing and communication initiatives in support of the product, the brand and the Birel ART dealership network.